For over 35 years, Inter-Connect has been an experienced GSA (General Sales Agent) for international cruise lines in Europe. As a reliable partner, we represent leading Cruise Brands across several European markets, connecting sales, marketing and technology in the cruise business.
Inter-Connect has been recognised by the renowned FOCUS as a TOP Employer for Mid-Sized Companies 2026.
We develop and implement tailored sales strategies for each of the brands we represent – from travel agency outreach to revenue growth – thereby creating sustainable market growth.
Our activities encompass market insights, digital campaigns, POS materials and sales support that position your brand optimally with partners and end customers.
With modern platforms, Inter-Connect makes distribution simple and efficient: travel agencies can book and manage offers centrally – with competent back-office support.
Through our international network and long-standing relationships with travel agencies, tour operators and industry players, we strengthen your brand's presence throughout the German-speaking market.
ICO represents international cruise companies as a sales partner and market representative in Europe. Today, with a team of around 50 dedicated employees, we manage a total of 10 cruise brands across various European countries.
Three of the brands we represent rank among the Top 10 of the global cruise industry.
According to data from Cruise Market Watch, the ten largest cruise brands worldwide carry around 84 % of all cruise passengers – a market environment in which ICO operates actively and successfully.
01
Founding of Inter-Connect Marketing, Consulting & Representation Services GmbH as a specialised B2B company for cruise sales, GSA services and brand representation in the German-speaking market.
02
Founding of Cruise-Interconnect AG in Zurich to expand the service portfolio in international cruise sales and to develop strategic B2B cooperation models.
03
Integration of Inter-Connect GmbH into the PRIMEPULSE Group to strengthen international market presence, scale sales structures and expand long-term B2B partnerships.
04
Lothar Krins takes over management as CEO and shareholder, with a focus on sustainable growth, strategic brand management and international cruise sales.
05
Expansion of digital sales and marketing processes as well as targeted growth of the cruise portfolio of leading international brands in the B2B segment.
06
Integration into the AVIAREPS Group as a global sales and marketing partner to further internationalise and strengthen its position as a GSA and sales specialist for cruise brands.